VOL. 61, BOOK 1, PART B, 2023, pp. 27 – 36 Full text (Bg)

Author: Katerina Tomova

Affiliation: Paisii Hilendarski University of Plovdiv

Abstract
The text is an attempt to trace the conceptualization of color linguistically explicated by the lexemes purpuren/purpurový in the Bulgarian and Czech languages. The research was provoked by a difference that we regularly come across in the process of teaching Bulgarian as a foreign language. When trying to translate and explain the Bulgarian lexeme purpuren, the students, regardless of their nationality, categorically insist on purple and reject the possibility that it is a shade of the color red. The focus is on deriving and interpreting linguistic facts with a view to national uniqueness through comparative linguocognitive and linguocultural analysis.

Key words: names of colors, conceptualization of colors, purple, Bulgarian, Czech