VOL. 57, BOOK 1, PART А, 2019, pp. 421 – 436 Full text (Bg)
Author: Ivanka Taneva
Affiliation: Paisii Hilendarski University of Plovdiv
Abstract
Sport as a metaphor for economy plays an important role in economic articles. The paper analyses metaphors of sport, used by the German media in order to conceptualize the course and the results of economic processes. The author presents the characteristics of the sport metaphors, identifies which sport they originate from and analyzes their implications.
Key words: sport, conceptual metaphor, metaphoric model, frame, slot
