VOL. 52, BOOK 1, PART A, 2014, pp. 276 – 283 Full text (Bg)
Author: Gergana Petkova-Zaralieva
Affiliation: Paisii Hilendarski University of Plovdiv
Abstract
The use of adjectives in modern Spanish and Bulgarian advertising campaigns is considered in this paper. Advertising is a media phenomenon that constantly attacks us and our current lives by all means. What is it that public advertising actually does and what does it actually intend to convey to us? We hereby explain techniques for a stronger impact on consumers by tendentious use of certain adjectives that can be found in almost any ad, regardless of the product launch.
Key words: adjective, advertising, media phenomenon, techniques for impact
