VOL. 62, BOOK 1, PART А, 2024, pp. 240 – 256 Full text (Bg)
Author: Anna Markova
Affiliation: St. Kliment Ohridski University of Sofia
Abstract
The research, based on a corpus of authentic French tourist materials for attractions in the historical region of the Loire Valley, examines the verbal means through which the tourist message not only addresses the reader, a potential tourist, but also builds the image of the latter in the text, in order to engage him as a component of the deployed discursive strategy and more effectively achieve its pragmatic advertising goal, and namely the desire for a tourist visit to the presented sites. Lexical-semantic components as well as syntactic tools are analyzed, which model the presence of the user of the tourist text in order to project them into a series of diverse actions and interactions with the tourism industry on-site at the advertised sites.
Key words: tourist text, reader-tourist, verbal means, actions, interactions
