VOL. 62, BOOK 1, PART B, 2024, pp. 272 – 284 Full text (En)
Author: Debora Nikolova
Affiliation: St. Cyril and St. Methodius University of Veliko Tarnovo
Abstract
Central to this paper is the rendition of Bulgarian cultural scripts of well-wishing into English, particularly as used by Bulgarians writing in English. The paper investigates birthday and New Year wishes written by Bulgarians and collected from personal Facebook pages of native and non-native English speakers, analyzing the formulaic and personalized nature of these messages. By examining these well-wishing practices, the present paper not only considers how emotions and cultural values are expressed in cross-linguistic contexts but also emphasizes the role of English as the communicative medium for conveying culture-specific practices.
Key words: emotions, culture, cultural script, speech act theory, field method
