VOL. 53, BOOK 1, PART A, 2015, pp. 394 – 404 Full text (Es)
Author: Veselka Nenkova, Nezabravka Nenkova
Affiliation: Paisii Hilendarski University of Plovdiv, Pleven Medical University
Abstract
The aim of our article is to analyze language resources and advertising styles concerning pharmaceutical products. Advertisement texts are not only informative, but persuasive as well. What we have attempted to do is to make visible linguistic resources and techniques used by advertising specialists in Bulgaria to induce the public to buy a given pharmaceutical product.
Key words: specialized language, style, discourse, advertising, pharmaceutical products
