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ADVERTISING IN THE GREEK PRESS AT THE BEGINNING OF THE 20TH CENTURY

VOL. 63, BOOK 1, PART A, 2025, pp. 221 – 232 Full text (Bg)

Author: Dimitrios Roumpos

Affiliation: St. Cyril and St. Methodius University of Veliko Tarnovo

Abstract

At the beginning of the 20th century, advertising gradually developed in the Greek press and coexisted harmoniously with society, shaping its views, culture and values, influencing the way consumers think and perceive. This study presents the phenomenon of advertising, its role in the economic, social and cultural life of Greeks. It examines various linguistic models, the layout of advertising texts and their impact on consumers. The analyses are the result of observations on various advertising texts published in the Greek press from the period under review.

Key words: advertising, Greek press, advertising discourse, linguistic characteristics

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ADVERTISING IN THE GREEK PRESS AT THE BEGINNING OF THE 20TH CENTURY

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