VOL. 49, BOOK 1, PART А, 2011, pp. 189 – 203 Full text (Bg)
Author: Гинка Бакърджиева
Affiliation: Пловдивски университет „Паисий Хилендарски“, България; Карлов университет, Прага, Чехия
Abstract
The study offers an analysis of some of the most popular trademarks, which, in the last two decades, have become generic terms representing certain categories of products and services. The language material is excerpted from three dictionaries of the new words in Bulgarian language (1999, 2001, 2010) as well as from Internet sources. The conclusions related to the group of neologisms investigated confirm the tendency towards internationalization of the lexis and language economy and show the dynamic processes in the lexis, which result from changes both in the public and in the personal space.
Key words: neologism, trade mark, appellation, dynamic processes
