VOL. 59, BOOK 1, PART А, 2021, pp. 321-331 Full text (En)
Author:
Maria Todorova
Affiliation: St. Kliment Ohridski University of Sofia
Abstract
The paper deals with a case study of the Bulgarian localization of the ferry ticket platform Ferryhopper, aiming to shed light on the current processes of localization in terms of technology and on the localization-specific issues translators and reviewers encounter as part of the website localization process from English into Bulgarian. The study covers some of the main technological factors affecting the linguists’ work in localization: the translation environment, the role of internationalization, and the navigation between the textual and the digital levels. The study further illustrates the resulting translation problems and the respective solutions adopted.
Key words: website localization, internationalization, translation problems, English-Bulgarian translation, GILT
