VOL. 60, BOOK 1, PART B, 2022 Full text (En)
Author: Vitana Kostadinova
Affiliation: Paisii Hilendarski University of Plovdiv
Abstract
This paper is part of the author’s ongoing research on the Frankenstein metaphor. Its usage in the nineteenth-century British press was characterised by a process of semantic expansion, which was imported into Bulgaria in the 1990s. Yet, for the period 2020-2022, there seems to be a semantic reduction of meanings in the Bulgarian papers, which begs the question whether the Frankenstein metaphor is falling out of favour in its native country as well. The examples here come from the online issues of three tabloids: the Daily Mail, the Express, and the Sun, and they clearly demonstrate that the digital Frankenstein of Britain does not significantly differ from its nineteenth-century predecessor.
Key words: Frankenstein, metaphor, Daily Mail, Express, Sun, online
