VOL. 61, BOOK 1, PART B, 2023, pp. 198 – 213 Full text (Bg)
Author: Stefka Aleksandrova, Menent Shukrieva
Affiliation: Constantine of Preslav University of Shumen
Abstract
In the present study, the functional-semantic characteristics of one of the speech acts important for effective interpersonal communication – the address – are examined, focusing on its uses in social networks (mainly in the Facebook platform and its Messenger application). We take Facebook not only as a public scene, but also as a type of interpersonal communication, from which conclusions can be drawn about the meaning and role of address as an important factor for modern speech interaction, for socio-cultural differences and conventions. The purpose of the report is to study the current use and specific cultural features of the address in the Bulgarian and Turkish online space.
Key words: address, netiquette, Facebook, Messenger
