VOL. 56, BOOK 1, PART А, 2018, pp. 350 – 360 Full text (Ru)
Author: Elena Radenkova
Affiliation: St. Kliment Ohridski University of Sofia
Abstract
The article analyzes various transformed proverbs and precedent statements which serve as newspaper headlines and whose structure consists of ethnonyms. Such transformations are a result of the creative work of the journalist. The most common type of transformation is the substitution of a lexical element with an element which fits the context of the article successfully. The aim of the author’s modifications is to attract the reader’s attention and to increase the impact of the text.
Key words: phraseology, paremiology, proverbs, proverbial transformations, types of transformations, language game, media text, ethnostereotype, ethnonym
